Own the Chequered Flag - 2026 Belgian Grand Prix

Race Date: July 19th  

Our most iconic product has returned with a brand-new acrylic display. Each piece features an authentic, personalised square from the chequered flag waved as the winner crosses the finish line, hand cut and displayed just for you. Presented with a professional image of the race winner crossing the finish line, taken by an official F1® photographer.

Forget simply watching the Grand Prix on the television, why not actually put your mark on the race. Don’t just see the winner cross the finish line, see your name and your legacy mark the occasion. 

Choose your message, add it to checkout, secure your square, and watch your name appear on the flag at the race.

What happens next? 

Our ever popular Own the Chequered Flag is back and re-imagined, giving you the chance yet again to add your name to a square of the famous flag which dates back to the beginning of the sport’s history. 

For F1, the chequered flag has been used since 1950 - when F1 began. As the years have gone on, it has come to symbolise the crowning moments and the culmination of the excitement and thrilling on-track battles between the world’s greatest drivers.  

After the excitement of the race, your personalised piece will allow you to treasure your moment for a lifetime.