Official 2026 Atlassian Williams F1® Team FW48 Pit Stop Rig

The Official 2026 Atlassian Williams F1 Team FW48 Pit Stop Rig is a premium, full-scale corporate activation asset designed to deliver an authentic and immersive Formula One® experience. Engineered for high-impact brand engagement, the rig provides partners and stakeholders with direct interaction with the precision, performance, and innovation synonymous with Formula One®.

Featuring a full-size Formula One® car from the cockpit forward, the rig is mounted in a raised position to enable live pit stop wheel-change demonstrations using official Pirelli tyres. This allows participants to experience the intensity and technical excellence of a professional pit stop in a controlled, event-ready environment.

Purpose-built for corporate activations, partner events, hospitality programmes, exhibitions, and experiential marketing, the Pit Stop Rig offers a compelling focal point that drives audience engagement while reinforcing brand alignment with elite motorsport.

Applications

• Sponsor and partner activations
• Corporate hospitality and VIP experiences
• Trade shows, exhibitions, and brand showcases
• Internal engagement and executive events

Brand & Experience Value

The Pit Stop Rig delivers a high-value, premium activation that reflects the exclusivity and performance standards of Formula One®. It provides partners with a tangible, hands-on experience that enhances brand storytelling, increases dwell time, and creates memorable engagement moments aligned with elite sporting excellence.