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São Paulo GP 2027 - Personalised F1® Flag
São Paulo GP 2027 - Personalised F1® Flag
São Paulo GP 2027 - Personalised F1® Flag
São Paulo GP 2027 - Personalised F1® Flag
São Paulo GP 2027 - Personalised F1® Flag
São Paulo GP 2027 - Personalised F1® Flag
São Paulo GP 2027 - Personalised F1® Flag
São Paulo GP 2027 - Personalised F1® Flag
São Paulo GP 2027 - Personalised F1® Flag
São Paulo GP 2027 - Personalised F1® Flag

São Paulo GP 2027 - Personalised F1® Flag

$333
Available. Ready for dispatch in 4-6 weeks after the race.

From the famous hills of Interlagos to your collection, own an authentic section of the chequered flag that will wave the winner home at the 2027 São Paulo Grand Prix. The Autódromo José Carlos Pace is renowned for its passionate fans, challenging elevation changes and history of unpredictable racing.

Don't just watch the winner take the chequered flag, own a personalised piece of the moment they do.

Personalise the F1® Flag

Enter the text you’d like added to the flag below, then preview how it will appear on the display.

São Paulo GP 2027 - Personalised F1® Flag
São Paulo GP 2027 - Personalised F1® Flag

São Paulo GP 2027 - Personalised F1® Flag

Secure your space Sold out
Order in the next to receive this product by using Next Working Day.
Official F1® Licensed Partner
Guaranteed Authenticity
One of a Kind Memorabilia

Features
  • Choose your message, add it to checkout, secure your square
  • F1 Authentics will print your name on the flag 
  • The flag gets delivered to the chosen race
  • Chequered Flag is waved to signal the race winner
  • Often the Flag is waved by a VIP
  • The flag is returned to us following the race 
  • We hand cut each square and present in professional frame, along with a photograph specific to race it was waved at taken by a professional F1 photographer 
  • 452 x 452 mm

Product Note

We cannot offer refunds or exchanges on personalised items. Please ensure your details are correct before checkout. Please be aware that we cannot guarantee that your name will be visible in the final photo – this is because the flag is double-sided and therefore, we cannot control where your name will be when being waved. We cannot guarantee which coloured square you will receive. Please note that full driver names, phone numbers and inappropriate language are strictly prohibited. Any failure to comply with these disclaimers will result in the billing name on the order being added to the flag by default. Product video is for educational purposes only.
SKU: 100310-18002027

F1® Personalised Flag Process

Step 1

Personalise Your F1® Flag

Enter your chosen name or message, add the product to your basket, and checkout.

Step 2

The Flag Is Used on Race Day

Your official race-day flag is waved as the winner crosses the finish line.

Step 3

Handcrafted Into a Collector’s Piece

After the race, the used flag is professionally cut and prepared for display.

Step 4

Your personalised F1® Memorabilia

Your personalised display creates a lasting connection to race day.

São Paulo Grand Prix

Autódromo José Carlos Pace

The Autódromo José Carlos Pace, better known as Interlagos, has been at the heart of Brazilian Formula 1® since 1973. Built in 1938 and inspired by circuits including Brooklands, Roosevelt Raceway and Montlhéry, the venue welcomed its first World Championship race in 1973, with home favourite Emerson Fittipaldi taking victory. The circuit was later renamed in honour of José Carlos Pace, who won the 1975 Brazilian Grand Prix at Interlagos. 

At 4.309km, Interlagos is one of Formula 1®'s shortest circuits, but its compact layout provides a demanding combination of elevation changes, fast corners and heavy braking zones. The lap begins with the famous Senna S before dropping downhill into the infield, then climbs back towards the banked final corner and start-finish straight. Its anti-clockwise direction and long, loaded corners also make it a physically demanding circuit for the drivers. 

Interlagos has played host to some of the most significant moments in Formula 1® history. Ayrton Senna's emotional home victory in 1991 remains one of the circuit's defining occasions, while Kimi Raikkonen secured the 2007 World Championship at Interlagos after a dramatic final race of the season. Lewis Hamilton also produced a memorable comeback in 2008, when he secured the Drivers' Championship on the final corner of the final lap. More recently, Max Verstappen's 2024 victory from 17th on the grid in wet conditions provided another remarkable chapter in the circuit's history. 

Now in 2027, Formula 1® returns to Interlagos for another São Paulo Grand Prix, continuing the circuit's long-standing place at the heart of Brazilian motorsport. With its compact layout, dramatic elevation changes and famous carnival atmosphere, Interlagos remains one of the most distinctive venues on the Formula 1® calendar. The São Paulo Grand Prix is secured at the circuit through 2030, ensuring that this historic venue will continue to provide a stage for Formula 1® racing in Brazil. 

Previous winners: 

2025 Lando Norris 

2024 Max Verstappen 

ADD YOUR NAME TO THE CHEQUERED FLAG

A Race Day Moment Like No Other

The Chequered Flag

On race day at the 2027 São Paulo Grand Prix, the chequered flag will do more than signal the winner. It will carry your chosen name or message as it becomes part of one of Formula 1®'s most historic and atmospheric race weekends. 

Interlagos combines a challenging circuit layout with the unmistakable energy of São Paulo and a passionate Brazilian fanbase. Now, you can own a personalised section of the very flag that will be waved as the winner crosses the finish line of the São Paulo Grand Prix. 

After the final lap, the race-day flag is returned, hand-cut and professionally presented in a premium frame accompanied by official race imagery, creating a unique piece of memorabilia that connects you directly to the moment the winner crossed the line. 

WHY CHOOSE PERSONALISED FLAG 

  • Be connected to the winning moment. 
  • Limited to just 160 spaces per flag. 
  • Hand-cut and professionally displayed. 
  • Authenticated by F1 Authentics 

This is more than a keepsake. It is a personalised memento of the speed, history and atmosphere of Interlagos, created for fans who want to feel part of race day long after the celebrations have ended. 

ADD YOUR NAME TO THE CHEQUERED FLAG

Upcoming F1® Races for Personalised Flags

Las Vegas Grand Prix 2026

Round 21

Las Vegas Grand Prix 2026

Race weekend:
19 - 21 NOV
Last orders:
November 6th 2026 (Open)
$534.00
Qatar Grand Prix Flag 2026

Round 22

Qatar Grand Prix Flag 2026

Race weekend:
27 - 29 NOV
Last orders:
November 12th 2026 (Open)
$267.00
Abu Dhabi Grand Prix Flag 2026

Round 23

Abu Dhabi Grand Prix Flag 2026

Race weekend:
4 - 6 DEC
Last orders:
November 13th 2026 (Open)
$333.00
Saudi Arabian Grand Prix 2027

Round 2

Saudi Arabian Grand Prix 2027

Race weekend:
19 - 21 MAR
$267.00
Australian Grand Prix 2027

Round 3

Australian Grand Prix 2027

Race weekend:
02 - 04 APR
$400.00
Japanese Grand Prix 2027

Round 4

Japanese Grand Prix 2027

Race weekend:
09 - 11 APR
$267.00
Chinese Grand Prix 2027

Round 5

Chinese Grand Prix 2027

Race weekend:
16 - 18 APR
$267.00
Miami Grand Prix 2027

Round 6

Miami Grand Prix 2027

Race weekend:
30 APR - 02 MAY
$333.00
Canadian Grand Prix 2027

Round 7

Canadian Grand Prix 2027

Race weekend:
21 - 23 MAY
$333.00
Monte Carlo Grand Prix 2027

Round 8

Monte Carlo Grand Prix 2027

Race weekend:
04 - 06 JUN
$668.00
Portuguese Grand Prix 2027

Round 9

Portuguese Grand Prix 2027

Race weekend:
18 - 20 JUN
$400.00
British Grand Prix 2027

Round 10

British Grand Prix 2027

Race weekend:
02 - 04 JUL
$735.00
Austrian Grand Prix 2027

Round 11

Austrian Grand Prix 2027

Race weekend:
09 - 11 JUL
$333.00
Belgian Grand Prix 2027

Round 12

Belgian Grand Prix 2027

Race weekend:
23 - 25 JUL
$467.00
Hungarian Grand Prix 2027

Round 13

Hungarian Grand Prix 2027

Race weekend:
30 JUL - 01 AUG
$267.00
Italian Grand Prix 2027

Round 14

Italian Grand Prix 2027

Race weekend:
03 - 05 SEPT
$534.00
Spanish Grand Prix 2027

Round 15

Spanish Grand Prix 2027

Race weekend:
10 - 12 SEPT
$400.00
Azerbaijan Grand Prix 2027

Round 16

Azerbaijan Grand Prix 2027

Race weekend:
24 - 26 SEPT
$267.00
Turkish Grand Prix 2027

Round 17

Turkish Grand Prix 2027

Race weekend:
01 - 05 OCT
$400.00
United States Grand Prix 2027

Round 19

United States Grand Prix 2027

Race weekend:
22 - 24 OCT
$534.00
Mexican Grand Prix 2027

Round 20

Mexican Grand Prix 2027

Race weekend:
29 - 31 OCT
$333.00
São Paulo Grand Prix 2027

Round 21

São Paulo Grand Prix 2027

Race weekend:
05 - 07 NOV
$333.00
Las Vegas Grand Prix 2027

Round 22

Las Vegas Grand Prix 2027

Race weekend:
18 - 20 NOV
$735.00
Qatar Grand Prix 2027

Round 23

Qatar Grand Prix 2027

Race weekend:
03 - 05 DEC
$267.00
Abu Dhabi Grand Prix 2027

Round 24

Abu Dhabi Grand Prix 2027

Race weekend:
10 - 12 DEC
$400.00

F1® Chequered Flag FAQs

Can I personalise the Formula 1® flag?

Yes, customers can add a chosen name or message which will appear on the chequered flag used during each Grand Prix weekend in 2026.

Is the flag used during the actual race weekend?

Yes, the chequered flag is waved as the winner crosses the finish line during the Grand Prix.

Will I receive a real piece of the flag?

Yes, each display includes an authentic hand-cut section from the race-day chequered flag.

Is this official Formula 1® memorabilia?

Yes, F1 Authentics is a Formula 1® Licensed Partner, guaranteeing authenticity.

Will my name definitely be visible in the final race photo?

Due to the flag's movement and double-sided nature during use, visibility in the final race imagery cannot be guaranteed.

Can I choose the colour or position of my flag square?

No, each section is hand-cut from the authentic race-used flag, meaning colours and placement will vary.

Can I return or exchange a personalised order?

As this is a personalised product, refunds and exchanges cannot be offered once your order has been confirmed.

What should I avoid including in my message?

Full driver names, phone numbers, business names, and inappropriate language are prohibited. Orders failing to comply may default to the billing name provided at checkout.

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